ZenVibra - A percussive therapy massager inspired by Fellow's design language
Overview
This is a personal project where I was guided by the senior manager of product and design at Fellow. The goal was to create a product inspired by Fellow's design language. There were no limits on what type of product we could create. I wanted to get some experience designing electronics, so I chose to do a percussive therapy massager.
Role
Timeline
Team
Process
Industrial Designer
6 weeks
Solo
Brand Analysis, Design Language Analysis, Sketching, 3D Prototyping, Graphic Ideation, AI Exploration, Product Visualization
Fellow's Brand
Target Users
-Coffee Professionals
-Coffee Enthusiasts
-Coffee Curious
-Coffee Consumer
Two Market Segments
-Gear Nerds
-Design Nerds
Values
-Always Beautifully Functional: All style, all substance. We design products for your countertop—not your cupboard—full of thoughtful features you’ll actually use.
-Break The Boring: We spilled coffee on the rulebook a long time ago, and deliberately take creative risks and make unconventional design decisions.
Design Language
Prompt - What if Fellow designed a percussion massage device?
Target Audience: young adults, fitness enthusiasts, design nerds
Values: simplicity, easy use, quality, durability, portability
Current Market Landscape
Therapy Device Teardown
Mood Board
Sketch Ideation
User Testing & Rapid Prototyping
Exploring Button Interactions Using AI
FINAL MODEL
